The new mantra of this combined methodology is very simple:
Learn More, Earn More!
We will be working together closely to out perform any result you’ve achieved in the past and during the course of this process, we will help you become the most influential chiropractor in your market space.
Join me and engage in all of the opportunities and permit me, by earning the right, to be labeled as your most trusted advisor in the three most critical areas of your practice.
3 Foundational Pillars
Technique
Marketing
Business
The 3 Pillars are the base line of any Chiropractic structure that can grow smoothly. The Business entity requires more if you truly want to Grow and Direct a real practice in this eara. The 5X principles and processes are designed to enhance the way your business runs and flows. This is not your “mom and pops shop.”
Executive
Structure
Marketing
Sales
Delivery
5X Categories
The 5X Category Structure is the Required organizational template designed by a 30 + year Chiropractor, CEO and Business expert who will help you execute and direct a business of Chiropractic that can grow smoothly and profitably.
7 Mastery Methods by Dr. Moe
1. Symposiums — Quarterly
These high-impact 2 day events at our world headquarters in Pittsburgh are where you immerse yourself in concentrated, face-to-face learning with like-minded professionals who are also committed to excellence. You’ll gain deep insights into cutting-edge chiropractic techniques, proven business growth strategies, and high-return marketing approaches - all distilled from decades of real-world success. By stepping out of your practice for a short time each quarter, you’ll return recharged with actionable plans and a clear vision to elevate your results immediately.
2. Monthly Training — Monthly
For new equipment buyers, our in-person training at our Pittsburgh world headquarters is available at no charge. These intensive sessions are meant to give you hands-on experience that will accelerate skill mastery and practice impact. You’ll work directly with experienced instructors, gaining practical skills to enhance patient outcomes, boost efficiency, and increase revenue. Furthermore, we will take headshots and video recording for your customized
4. CEO Membership Curriculum — 2X Per Month
This is our invitation only, multi hour session business training platform delivered only as Dr Moe can. Think of this as your leadership accelerator. As the CEO of your practice, you’ll master the executive-level decisions that drive long-term profitability, resilience, and growth. Twice a month, you’ll engage in advanced training that strengthens your ability to lead a team, analyze business performance, and adapt to market changes — ensuring your practice thrives no matter the challenges ahead. Your subscription includes an online portal with all previously recorded classes for you to review at any time.
6. Advanced Technique & Training (AT&T) — 1x Per Month
Clinical excellence drives patient trust, and patient trust drives practice growth. Each month, our AT&T sessions help you sharpen your technical skill set, integrate the latest chiropractic advancements, and refine your patient care delivery for maximum outcomes. These aren’t generic technique reviews; they’re precise, actionable, and designed to elevate both confidence and competence in the adjusting room. We also present research reviews to keep you on the cutting edge of the chiropractic profession.
Symposiums. - Quarterly
Monthly Training - Monthly
PDPs - 2X Per Month
CEO Membership Curriculum - 2X Per Month
5X Business PhD. 2X Per Month Group Instruction + PRN
Advanced Technique And Training. (AT&T) 1x Per Month
Marketing Mastery PRCA - 8 Weeks Of Intense Training
3. Practice Development Pillars (PDP) — 2X Per Month
The PDP program is your blueprint for sustainable expansion. This free program is centered around the three core principles of every thriving chiropractic practice - Business, Marketing, and Technique - each live Zoom session (2nd Tuesday of the month) equips you with strategies to increase revenue, enhance patient outcomes, and streamline operations. Pre-recorded follow-up lessons (4th Tuesday of the month) solidify your learning, ensuring you move from concept to confident execution. Every class will be different as we will be covering Dr Moe’s 96 individual topics. All chiropractors are welcome.
5. 5X Business PhD — 2X Per Month Group Instruction + PRN
This is not theory - it’s the advanced application of our 5X Categories: Executive, Structure, Marketing, Sales, and Delivery. Every two weeks, you’ll gain deeper expertise in these interconnected areas, learning how to multiply efficiency and profitability without multiplying stress. This is where you transition from a skilled chiropractor to a high-performance business leader who runs a practice built for scale. This membership program gives you exclusive access to one of the best business minds in the chiropractic profession.
7. Marketing Mastery PRCA — 8 Weeks Of Intense Training
Your market won’t know that you are the best unless they hear from you consistently and effectively. Every week, Marketing Mastery PRCA equips you and your staff with practical, results-driven strategies for attracting new patients, increasing referrals, and building a recognizable brand in your community. You’ll learn how to position yourself as the go-to chiropractor in your area, ensuring a steady flow of qualified, eager patients.
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Testimonials
Dr. Elizabeth Jurenko
Dr. David Lipman
Dr. Neil J. Koppel
Dr. Sherry Meeks & Dr. Tracy Green
Dr. Russ Van Hemert
Dr. Todd Georges
